Feeding the community he lives in.

Wednesday, April 3, 2013
Cochinita, a Mexican restaurant at 922 Fulton Street (between Washington Avenue and St. James Place) is the little eatery that could.  Only weeks after opening, a fire broke out in an upstairs apartment, leaving the restaurant damaged and its doors shuttered for months.  The restaurant’s proprietor, Adam Frank, was determined to re-open, persevered through adversity, and now runs a thriving, popular, local spot with healthy menu choices at reasonable prices.

FAB: Please describe your business and your role.

Adam Frank:  I am the proprietor of a casual Mexican restaurant in Clinton Hill.

FAB: How did you get started in business?

Adam Frank:  Being crazy. [Laughs] I’ve always been entrepreneurial.  I was in event planning and fundraising, and I wanted to open a food-related business.  I’m from LA and grew up with a lot of great Mexican food.  After doing a few business plans, it morphed into Cochinita.

FAB: How long have you been in this location and what made you choose it?

Adam Frank:  About a year. We re-opened a year ago after a fire that broke out shortly after we moved into the space.  So, I count it as a year.  I’m a resident of the neighborhood.  A couple of years ago, there were far fewer food businesses.  It seemed like there was a need for more high-quality options.

FAB: What do you like about the area?

Adam Frank:  It’s a diverse community.  And it’s busy. It’s close to the train hub of 3 different neighborhoods.  I get a lot of customers on their way to the post office.  We’re in the middle of Clinton Hill, Fort Greene and Prospect Heights.  It’s nice to have those neighborhoods within our delivery zone.

FAB: What would you recommend to other businesses in the area to help them succeed?

Adam Frank:  Make sure you have a unique selling proposition and a great staff. Listen to customers; give them what they want.  And have good insurance.  We wouldn’t be open without it.

FAB:  What do you want the community to know about your business?

Adam Frank:  Our food is really good and we want your business.  The backyard is open from April to November.  You can hang out on WiFi as long as you like.  And we rent the space out for events.

FAB: What do you want the community to know about you?

Adam Frank:  I really enjoy helping people who are interested in opening small businesses and connecting them to great resources I’ve been able to tap into.

922 Fulton (Washington and St. James)
Brooklyn, NY
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